European alternatives to Google Analytics

Google Analytics is a free web analytics platform by Google that tracks website traffic, user behaviour, and conversions. It collects extensive personal data and requires a cookie consent banner under GDPR.

This page lists European alternatives from companies based in a member state of the European Union (EU) or the European Free Trade Association (EFTA).

Pirsch

🇩🇪 Germany EU EU hosted Open source Free plan

Website

Pirsch is a cookie-free, privacy-focused website analytics solution made in Germany. It offers a clean real-time dashboard, API access, and integrates easily with any website or framework.

Plausible Analytics

🇪🇪 Estonia EU EU hosted Open source

Website

Plausible is a lightweight, open-source web analytics tool that is fully cookie-free and GDPR compliant out of the box. It collects no personal data and requires no cookie consent banner. The script is 45× smaller than Google Analytics.

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