Matomo is an alternative to Google Analytics and can be used to analyse your own website. Matomo can be run free of charge on your own server or subscribed to via the cloud. Matomo is a New Zealand-based company – however, Matomo Cloud stores data in data centres in Frankfurt, Germany.
Analytics
European alternatives to Google Analytics
Google Analytics is a free web analytics platform by Google that tracks website traffic, user behaviour, and conversions. It collects extensive personal data and requires a cookie consent banner under GDPR.
This page lists European alternatives from companies based in a member state of the European Union (EU) or the European Free Trade Association (EFTA).
Pirsch is a cookie-free, privacy-focused website analytics solution made in Germany. It offers a clean real-time dashboard, API access, and integrates easily with any website or framework.
Plausible is a lightweight, open-source web analytics tool that is fully cookie-free and GDPR compliant out of the box. It collects no personal data and requires no cookie consent banner. The script is 45× smaller than Google Analytics.
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